Millions of users now turn to ChatGPT, Perplexity and Gemini for product recommendations, brand comparisons and expert guidance — bypassing Google entirely. Our AI platform optimisation service ensures your brand earns positive citations, accurate representation and prominent recommendations across all major AI search and chat platforms.
Explore AI Platform StrategyThe discovery landscape has expanded beyond search engines. ChatGPT processes over 100 million queries daily. Perplexity is growing rapidly as a research and discovery tool, citing sources directly in its answers. Google Gemini is being integrated into billions of Android devices and Google products. Together, these AI platforms are becoming a significant new channel for brand discovery and consideration — and most brands are completely absent from them.
When a user asks ChatGPT "what are the best SEO agencies in India?" or asks Perplexity to "compare top digital marketing services in Gurgaon," the answers they receive are shaped by the content, citations and entity signals your brand has built across the web. Our AI platform optimisation service builds the specific signals each platform uses to select and represent brands in their responses.
Each AI platform has unique characteristics requiring tailored optimisation approaches for maximum brand presence.
A multi-platform strategy to ensure your brand earns positive representation across all major AI discovery surfaces.
Build the training data signals and real-time web presence needed to earn accurate, positive representation in ChatGPT responses — especially with the Browse and GPT-4o retrieval capabilities.
Learn MorePerplexity cites sources inline for most queries. We optimise your content to be selected as a trusted cited source in Perplexity responses for queries relevant to your brand and category.
Learn MoreGemini draws heavily from Google's Knowledge Graph and web index. We build the entity presence and content signals needed to earn positive Gemini citations and recommendations.
Learn MoreMonitor and address inaccurate, negative or missing brand representations across AI platforms — building the signals needed to correct misinformation and ensure positive brand narratives.
Learn MoreCreate content specifically designed to surface in AI platform responses — including comparison content, expert guides and brand positioning content that AI models prefer to recommend.
Learn MoreRegular testing of ChatGPT, Perplexity, Gemini and Claude responses for queries relevant to your brand — tracking presence, sentiment, accuracy and citation frequency over time.
Learn MoreWe help brands become better sources for conversational AI by improving trust, citation readiness and answer structure.
We improve how clearly your expertise and citations appear across the open web.
We use real prompt sets to understand how assistants currently source and cite your brand.
Pages are refined for clarity, scannability and direct answer usefulness.
We track changes in citation behaviour so content strategies stay ahead of new patterns.
Test your current brand representation across ChatGPT, Perplexity, Gemini and Claude for all relevant queries — documenting what is currently being said about your brand, competitors and category.
Identify the specific entity, citation, content and authority signals causing your brand to be under-represented or inaccurately described — and map the actions needed to close each gap.
Execute tailored optimisation programmes for each platform — building entity presence for Gemini, citation authority for Perplexity, content depth for ChatGPT and authoritative web presence for all.
Ongoing monthly testing across all platforms, progress tracking, gap identification and strategy refinement as AI platforms evolve their models and retrieval approaches.
Deep domain expertise across major verticals — we understand your industry's unique SEO challenges.
Improving the brand’s chances of being cited in conversational AI answers for high-intent finance questions.
AI search optimisation spanning source audits, FAQ structures and third-party trust signals.
The brand had authoritative information but weak entity consistency and limited third-party references, so AI assistants favoured competitors.
We tightened entity signals, improved source citations, refreshed key answer pages and aligned off-site mentions to target topics.
Visibility inside AI assistant responses improved, and branded demand rose alongside stronger trust signals.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“They gave us a practical framework for improving our presence inside ChatGPT and Perplexity instead of treating it like a buzzword.”
“The brand authority work they recommended helped us show up more often as a cited source in AI answers and comparison queries.”
We monitor citation patterns, test prompts and improve sourceworthiness across major AI assistants.
An increasing number of users prefer AI chat interfaces for complex queries that require synthesised answers rather than a list of links — "recommend the best SEO agency in Gurgaon for an e-commerce startup with ₹50K budget" is a query type that ChatGPT handles much better than Google's traditional search. As AI interfaces become more capable and trusted, this behaviour is accelerating — particularly among younger, tech-literate users and B2B researchers.
Perplexity uses a retrieval-augmented generation (RAG) architecture — it searches the web in real-time for each query and cites the sources it retrieves. Citation selection is influenced by: relevance to the specific query, content comprehensiveness and depth, domain authority signals, freshness of content, and how well the content directly answers the question asked. Our Perplexity optimisation service focuses on exactly these factors to improve your citation frequency.
ChatGPT responses are based on training data (for base model responses) and real-time web retrieval (for ChatGPT with Browse enabled). While you cannot directly edit ChatGPT's training data, building strong entity presence, earning citations from authoritative sources that are well-represented in training data, and creating comprehensive web content that ChatGPT retrieval can draw on all influence how your brand is represented. For the Browse-enabled version, current web content quality and authority are the primary factors.
Gemini has unique access to Google's Knowledge Graph — the same entity database that powers Google Search. This means Gemini's brand knowledge is heavily influenced by your entity presence in the Knowledge Graph, your Google Business Profile, and your traditional SEO signals. Gemini optimisation thus overlaps significantly with traditional SEO and Google entity management, making it the most accessible AI platform for brands with strong existing Google presences.
We measure success through monthly AI platform testing reports showing: the frequency with which your brand appears in relevant AI query responses, the sentiment and accuracy of those representations, your citation frequency in Perplexity and other source-citing platforms, and proxy metrics like entity strength improvements, media citation growth and E-E-A-T signal improvements. As dedicated AI platform analytics tools mature, we'll incorporate those into reporting as well.
We are in the early stages of a fundamental shift in how people discover and evaluate brands. For the past two decades, Google has been the primary gateway to brand discovery. That's changing. AI-powered chat interfaces — led by ChatGPT, Perplexity, Gemini and Claude — are rapidly becoming significant channels for brand research, product discovery and service selection. The brands that recognise this shift early and invest in building AI platform presence will enjoy significant competitive advantages as these channels mature.
SeoLizards is one of the few SEO agencies in India with a dedicated AI platform optimisation practice. Our team monitors AI platform developments continuously, conducts ongoing research into citation and recommendation patterns across platforms, and has developed tested methodologies for building brand presence in these new discovery environments.
Each major AI platform has a distinct architecture that determines how it retrieves and represents brand information. ChatGPT's base model relies primarily on training data — the vast corpus of web content it was trained on — meaning brands with comprehensive, well-cited web presences are more accurately represented. ChatGPT's Browse feature adds real-time web retrieval, making current content quality increasingly important. Perplexity's real-time retrieval architecture means that content freshness, authority and direct answer quality are the primary citation factors. Gemini's Google integration means Knowledge Graph presence, Google Business Profile completeness and traditional SEO authority are uniquely important. Understanding these architectural differences is essential to building an effective multi-platform AI optimisation strategy.
When AI platforms are asked to recommend brands, user sentiment signals — reviews on Google, Trustpilot, Clutch, G2 and industry-specific platforms — play a significant role in shaping recommendations. A brand with consistently excellent reviews and strong review platform presence is more likely to be recommended positively by AI systems that factor sentiment into their recommendations. Our AI platform optimisation service includes review strategy development to ensure your brand's review presence reinforces positive AI recommendations.
Perplexity's model of providing explicit source citations for its answers creates a new type of SEO opportunity that closely parallels traditional link building. Being cited as a source in Perplexity answers for high-value queries provides direct referral traffic, brand visibility to highly engaged research-mode users, and a virtuous cycle where Perplexity citations build the citation authority signals that other AI platforms also value. Our Perplexity optimisation service focuses specifically on earning these citations through content depth, freshness and direct answer quality — making Perplexity one of the highest-value AI platforms to optimise for in the near term.
The signals that earn positive representation across AI platforms — deep topical authority, authoritative web citations, accurate entity definitions, high-quality expert content, strong review sentiment — are mutually reinforcing and compound over time. Brands that build these signals consistently create a self-reinforcing cycle where strong AI platform presence builds brand awareness, which earns more citations and mentions, which further strengthens AI platform presence. Starting this flywheel early, before most competitors have recognised the opportunity, is the single most valuable action forward-thinking brands can take in AI search today.