With over 5 million apps competing for attention, visibility in the App Store and Google Play is everything. SeoLizards' ASO specialists optimise every element of your app's store listing — from title and keywords to screenshots and reviews — to improve your ranking, increase click-through rates and drive maximum organic downloads.
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Strategic optimisation of your app title, subtitle and description with high-volume, relevant keywords that improve store ranking while compelling users to download.
In-depth keyword research specific to App Store and Google Play algorithms, identifying the highest-opportunity terms by volume, difficulty and relevance.
Professional screenshot design and preview video strategy that communicates your app's core value proposition in the first 2 seconds of a user's browse.
Proactive review generation campaigns, in-app prompts and professional response management to build the high ratings that drive store algorithm ranking and user trust.
Comprehensive analysis of competing apps' keyword strategies, visual assets, review tactics and feature positioning to identify gaps your listing can exploit.
A/B testing of icons, screenshots, feature graphics and descriptions to maximise the percentage of store visitors who click Install.
Comprehensive audit of your current listing performance — keyword rankings, conversion rate, review sentiment and competitive positioning — to establish baseline and opportunities.
In-depth keyword research identifying the optimal mix of high-volume, moderate-competition terms mapped to your app's core features and user intent.
Full rewrite and redesign of your app listing including title, subtitle, keywords, description, icon, screenshots and preview video.
Ongoing review generation and response management, monthly performance reporting and continuous iterative testing to improve rankings and conversion rates.
App Store Optimization (ASO) is the process of optimising your mobile app's store listing to rank higher in App Store and Google Play search results, achieve more impressions and convert more browsers into downloaders — the app equivalent of SEO.
ASO specifically optimises app store listings within the Apple App Store and Google Play ecosystems, where different ranking factors apply — app title, keywords field, ratings, reviews and download velocity. SEO focuses on web search engines. Both are important for apps with a web presence.
App store ranking improves through keyword-optimised metadata, strong ratings and review velocity, high download numbers, low uninstall rate and good retention metrics. We optimise the controllable on-metadata factors while advising on the product improvements that influence algorithmic factors.
Key ranking factors include keyword relevance in title and metadata, download volume and velocity, user ratings and review quantity, app engagement and retention metrics, update frequency and, in the App Store specifically, editorial featuring.
Yes. We optimise for both major app stores, recognising that each has distinct ranking algorithms, metadata structures and optimisation best practices. We develop platform-specific strategies while maintaining brand consistency.
Metadata optimisation changes are typically reflected in store rankings within 1–3 weeks. Sustained ranking improvements as review volume builds and download velocity increases typically develops over 2–3 months of continuous ASO efforts.
SeoLizards combines metadata, creative and review strategy to improve both discoverability and install quality.
Titles, subtitles and descriptions are aligned to real app discovery demand.
Icons, screenshots and previews are improved using experiment data—not guesswork.
We help strengthen trust signals that influence store rankings and installs.
Measurement includes retention and downstream value, not installs alone.
Improving app store visibility, click-through rate and install efficiency through metadata and creative optimisation.
ASO programme covering keyword strategy, listing creative and ratings management.
The app had good retention but weak store visibility and a low tap-to-install rate on high-value keywords.
We refreshed titles and descriptions, tested visuals, improved review velocity and aligned creative to top-converting benefits.
Store rankings improved, more users tapped through from search and the app acquired installs more efficiently.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“The store visibility gains were obvious, but what impressed us most was how they tied ASO changes back to retention and quality.”
“They approached ASO like a full growth function—not just keyword edits. Our install efficiency improved quickly.”
We use app intelligence, keyword and store-console tools to improve discoverability and installs.